Consumers still consider the supermarket the best place to shop for fresh meat, produce, bakery and deli products. Our perishable departments are our competitive edge. Keep your customers coming back time and time again by offering them the right products at the right price. We will cover consumer trends affecting the perishable departments and specific shopping behaviors of different consumer groups. In addition we will discuss merchandising methods to address shopping patterns in the store in order to influence purchase decisions. Using market demographics, participants will be able to create an action plan that will address their customers.
Skills & Benefits
- Customers are more focused on meeting specific needs like health and wellness, convenience or safety
- Understanding the needs of our customers is the key to influencing how much they buy
- We can influence purchases through proper merchandising
Who Should Attend
Store Management , Department Management, Marketing Professionals
Instructor Led Classroom