Tom Schaefer

Training Consultant

Tom has been consulting with supermarkets for over 20 years. Tom’s years of retail experience and ownership gives him a unique perspective on retailer challenges and opportunities.  Tom is responsible for the training schedule and coordination of all SVU instructors.  Tom also manages the training for SUPERVALU’s regional sales and marketing teams.

Professional Experience

Tom’s first roll at SVU was focused on supporting the rollout of SUPERVALU’s Fresh Formats, and Price Driven Formats.  Prior to joining SVU Tom was a Retail Consultant in SUPERVALU’S Midwest Region.  Tom consulted with retailers on a variety of store formats and on a variety of business and industry issues.  His extensive experience in the grocery industry started in 1972 and includes a variety of retail management positions, including store manager, produce manager, and store owner.


Tom is certified in Wilson Learning’s Counselor Salesperson Program and has been doing sales training for SUPERVALU for the past 18 years.  He is also certified in instructional design from the Center for Effective Performance, Inc. and is a certified trainer for Achieve Global, and a variety of Franklin Covey and Ken Blanchard programs.