Phil Badgley

Training Consultant

Phil joined SUPERVALU University in 2007. In addition to his role as an instructor, Phil is passionate about merchandising, and an expert on store operations, loss prevention, and space management.  He has been instrumental in constructing and implementing a standards assessment survey for stores as well.

Professional Experience

Phil's supermarket career began in 1975 in Chicago with Jewel and Cub Foods, where he held numerous in-store positions from department to store management. In 1990 he moved into the Cub Foods Illinois Division Corporate Offices as a merchandiser where he launched their first shelf management department, applying the principals of category management and plan-o-gram execution at Cub. In addition Phil was responsible for all new store non-perishable merchandising plans.

In 1996 Phil began an eleven year career in the SUPERVALU Store Brands program with Federated Foods and Daymon, where he served as Directors of both Sales and Marketing and Business Development Central and Midwest-Southeast programs. During this time he also spent three years as the Director of Business Operations, and was responsible for all supplier contractual negotiations and the general financial aspects of the program on a national level.

Phil joined the SUPERVALU University team in 2007.


Phil holds numerous industry certificates in training, shelf and category management software and applications, Store Brands sales and marketing and non-perishables merchandising.